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Here is the treatment that we have come up with for our song ‘Grammy’.
Monthly Archives: September 2013
LUNA – GRAMMY
In this powerpoint we have described the plot, characters, costumes, lighting and locations for our LUNA – GRAMMY music video.
Band/Artist Name and Logo Feedback
Above show feedback questionnaires based on our ‘Luna’ logo and our band artist name of ‘Luna’. We found this very useful when developing our artists image. The general feedback was extremely positive and confirmed that we had a good band artist name and logo, however, there were some targets that we will use to help us develop and strengthen our artist.
We named our artist ‘LUNA’ as we wanted to have a female artist in the pop genre. We also wanted an edginess to her as well as being extremely fashionable. The name – LUNA – is defined as the Goddess of the moon and we believed this definition fitted in well with our ideal and also inspired us to base our artist around cosmic/nebular visuals.
Positives:
– Excellent appropriateness of artists name and logo (due to the artists name being ‘LUNA'(goddess of the moon) – and the logo consisting of a full moon shape connected to quarter moon shapes)
– Our logo is very adaptable, creative and memorable. (this was our aim as we wanted something to be eye catching as well as being adaptable to be placed on various different mediums)
– Our logo and artists name is well linked to our target audience (audience being 15-30 years old)
– Our logo fits themes (being futuristic and space-like) and our research of the pop genre
– Our logo and artists name is unique, like the style and sound of our song
– Original and distinctive, like the song ‘Grammy’
Targets:
– Stronger development of links to research of existing pop artists and the genre
Thus, our feedback was very promising and we have come out with knowing we need to carry out more genre research and be able to justify our artists name and logo more.
Music Video Elements
LUNA – GRAMMY
Our music video must consist of 6 elements:
1) The video features the artist/band quite prominently
2) The video features some element of performance – singing and playing instruments (usually miming) and often dancing and acting too
3) The video lasts at least as long as the track
4) The video has some kind of concept along with the track
5) The video does not feature a complete narrative but the concept may involve fragments of narrative
6) Different genres of music produce slightly different visual conventions in music videos
We are going to include each of these elements in our music video ‘Grammy’ to ensure we stick to the conventions and elements that will make our video qualify as a music video.
Male Gaze
In the music videos ‘California Girls’ by Katy Perry and ‘Blurred line’ by Robin Thicke, male gaze is apparent clearly. It is obvious that the in Katy Perry’s video she is using her props and her figure to draw the male audience in. For example when she is walking round with only a cupcakes covering herself we immediately feel that Katy Perry is very open. However, this doesn’t change through the video as Snoop Dog is then shown looking down on Katy laying down being covered by clouds. This immediately shows that although it is Katy Perry’s video she is using her figure to entice the male audience. We are shown alot of mid-shots throughout the video allowing to only see her top half of the body. Although there are no other males with in the video the use of Snoope Dog looking at Katy from above gives the audience th efeel that KAty Perry is being used due to her looks.
In Robin Thicke’s video ‘Blurred Lines’, woman are only used for the attraction. The video was made with the woman completely naked however it was too explicit for many websites. This shows that they were only used for attraction and to model. The costumes were then changed to more clothing however most of the material was transparent. Although they had helped the woman and covered them up, but they still tried to show them explicitly in a different way. Throughout the video the males artists stand in the centre third of the frame and look at the girls rather than singing to the camera. In many videos the male artists will sing alot to the camera to show them as artists however in ‘Blurred Lines’ the artists only look at the camera on very occasionally.
In both videos I feel that women are involved for their looks and there figures to be looked at. However I feel that in Katy Perry’s video it was more to do with the narrative although in ‘Blurred Lines’ there isn’t a narrative that can explain the woman walking round nude.
History of Music Videos
This video was of the Beatles song ‘Hard Day’s Night’, which was a huge hit. It is filmed in black and white and is a mixed, male and female casting. It shows the males coming out of the work place and running away from the female fans. This already shows they are a very popular group and they are wanted by many females.
Miley Cyrus’ Wrecking Ball – Male Gaze Theory Applied
Throughout this powerpoint I have shown how the Male Gaze Theory has been applied. I have chosen specific shots from Miley Cyrus’ new music video – Wrecking Ball – and analysed each to explain how the Male gaze theory has been applied. I believe that the Male gaze has been demonstrated, specifically through the shots when Miley Cyrus is naked and also posing in sexual ways, showing how voyeurism has been used. Voyeurism – is when someone looks at someone for pleasure. In this case, Miley Cyrus is the object in which heterosexual males will feel attracted to her.
mbdwork
LUNA 