Digipak Draft – Explanation

Album Cover:
Through extensive research we have decided to use bright colours throughout the album cover as this was very popular with other female pop artists such as Miley Cyrus, Britney Spears and Katy Perry. Also, as the use of bright colours is a prominent feature throughout our music video. Therefore, we want to continue using this theme. Additionally, as the artist usually appears on the front of ther album cover in the pop genre – we want to use Luna’s face as the album cover. Luna will be in the centre of the cover and she will be wearing an outfit shown in the music video, demonstrating continuity. The font will be the same as the Luna logo, showing a running theme.

The top that Luna will be wearing is a digital print top shown below:

We believe that this is a suitable outfit that reflects our artist, Luna’s identity. The bright colours of green, blue and purple are also the same as the new Luna logo – creating a similarity between the different aspects of Luna’s identity.

CD Disc:
The 2 discs will have a nebula print – the same as the one on the logo, again demonstrating continuity. We want to use the same print so the audience can see the links between the album cover and our artisty. Also, the same font – Xpress heavy SF – will be used. We originally wanted to have Luna’s eyes in the background of the ‘LUNA’ title, however, by carrying out audience feedback, people have commented that this will look to busy and chaotic. The disc will also consist of the same bright colours.

Picture Pages:
As we have noticed pop artists album cover’s generally revolve around the artists appearance and image of the person, we want to conform to this genre characteristic. Therefore, on the picture pages we want to have images again of Luna. As well as the track list and lyrics page.