Author Archives: mbdwork
Links between our: Music Video – Digipak – Poster
Throughout our music video, digipak and final poster we have tried to maintain a significant amount of continuity between each aspect of our A2 Media Studies coursework. This is evident through the use of colours/ costume and the overall identity of LUNA. Below shows a diagram of how our different elements of our coursework interlink and cross reference.
Firstly, throughout our music video we attempted to create an edgy look for LUNA especially through the brightly coloured clothing. LUNA’s main costume within the music video is the long sleeved digital print top, consisting of various tones and shades of purple/blue/green. This acted as our inspiration for the rest of our music video as we believed this print highly reflected an image of LUNA we wanted to portray. As this piece of clothing is edgy and different we believed these characteristics are highlighted within the song – GRAMMY. Below shows various screenshots throughout our music video where the use of bright colours is evident.
These are three examples of LUNA’s costumes throughout the music video. The digital print top being most evident within the music video. However, the other two costumes show bright colours, for example with the black dress LUNA wears a neon necklace – therefore we are maintaining this element. Additionally, the pink snakeskin costume exposes bright colours aswell. Although it is not just within the costumes that bright colours are shown, also within the lighting:
Within the music video for GRAMMY the motif sequence of these lights is repeated throughout to emphasise the colours significance as it represents LUNA’s personality and character. Thus, some of these colours are used for the digipak and poster – especially the colour purple.
Below shows a diagram highlighting the links between all of our media studies coursework spectrum. Evidently showing that the costume LUNA wears within the music video acts as a strong foundation and inspiration for the rest of our coursework.
The print of the top was our inspiration for our LUNA logo. To maintain a strong level of continuity for the rest of our digipak and advert we used this print for the cover of our album and advert/poster, creating a pop-art image of LUNA. We believe that this print is extremely distinctive and original for our artist LUNA. There is also a strong link with the pop genre: bright colours and pop font and the focus of the artist as LUNA appears on the front cover of the album and poster.
Different Designs for Advert – Audience Feedback
As we have designed 3 different options for our advert to promote our artist LUNA. We felt this was a prime opportunity to complete an extensive piece of audience feedback to find out what the general consensus was about our advert. Evidently, the pie chart displays our findings from this survey and Design 1 gained 2 votes, Design 2 gained 3 votes and Design 3 gained 15 votes. As our survey was completed by 20 individuals, our research shows that with a 75% gain – Design 3 ultimately seemed more popular with the public. As we also agreed with this answer, we have decided to create design 3 as our final advert.
Along with our survey we asked the people taking part: why have you chosen this design? and, what didn’t you like about the other designs?
The main comments made about these questions were:
– Design 1 and 2 were too similar to the digipak – almost identical. Therefore, if you choose Design 3 it is more original and reflects LUNA’s identity better.
– Design 3 demonstrates a balanced design
– The framing od Design 3 is original and cool
Similar Artists Digipak and Adverts – Research
We have completed extensive research on this topic in order for us to successfully create our own advert which links with our digipak. Our research shows that the main links between the digipak and advert for pop artists are:
1) The same font is used for the title and name of the artist
2) Extremely similar colours are demonstrated on each of the promotional pieces
3) The image of the artist is extremely similar on each of the pieces however there are always slight differences
4) Social networking icons are displayed on the advert: Twitter/Facebook/Website
5) More information is shown on the advert
6) Ratings and reviews from highly respected companies within the music industry
Checklist Before Advert Is Completed
This is a checklist we will be using to make sure our advert is completed on time. Advert due – Thursday 13th February 2014. This demonstrates our time management skills and organisation between the group.
3 Designs for our Advert
Below are the three different draft designs for our advert. They display the basic and rough outline/placing/framing of our potential advert.
Design 1: Luna’s face is placed in the middle of the advert
Design 2: Luna’s face is placed lower down the advert
Design 3: Luna’s face is cropped in half and placed symmetrically either side of the advert
We will be conducting a survey to find out what the general consensus of the advert is.
Time Management and Organisation
I have entered the deadline date into my school planner to ensure we meet the deadlines and successfully use our time management to make sure we finish our advert poster by Thursday 13th February. As we have almost finished the advert and we only have final touches to add onto the poster including social networking icons we are going to go to the media studies classroom in the morning to finish this.
Feedback for initial advert idea
We asked our classmates for their personal feedback for our initial ideas for our advert poster for Luna.
Conventions of a Magazine Advert
We have used these features of a magazine advert to start creating our own advert for our artist, LUNA. We are going to have 3 ratings in the centre of the advert. We have researched similar artists and the music companies who have rated and reviewed pop artists. Such companies include: MTV, Billboard, Rolling Stones. Therefore we are going to include various reviews and ratings on our poster as this appears to be a genre characteristic. Additionally, we are going to conform to each of these conventions in order to appear as professional as we can and as realistic for the pop genre our artist belongs in.
Analysis of our Digipak
Below is the front cover of our digipak. We chose this effect on the image as we believed it to be very effective and also due to the bright colours of purple green and blue this represents the identity of our artist – LUNA. We used the program Photoshop to achieve this effect. The background layer is the print of our LUNA logo, we thought this would be effective and distinctive to the identity of LUNA. Also, we used the same font of our logo- Xpress SF Bold for our title ‘LUNA’ and the name of the album ‘GRAMMY’. Therefore the audience can make links between the logo of LUNA and the front cover, heightening the continuity between the logo and the artist. There is also a black border framing the image of LUNA, reinforcing the importance of the image of LUNA. As the background is plain white with a black border and black title, this enhances the bright colours of purple, green and blue on the background as there is such a strong juxtaposition of colours. We also wanted to make a link between the font and title on the album cover with the spine of the digipak. We continued the black line used for the border and also used the same font. The framing of the features on the album cover are very important as the image of LUNA is directly placed in the centre of the album cover, conveying that the artist is the most distinctive feature of the digipak and the focus should remain on the artist LUNA (this is a genre characteristic for pop). We made the title of the album in a bold black font so the audience can notice it but not fully take away the focus on the artist.
This is the back pane of our digipak. Evidently we maintained the themes of white background, bold black font (Xpress SF Bold) and the bright colours of our artist. This pane focuses on the track list of the album, the tracklist is located on the left hand side of the pane and Luna is situated directly on the opposite side looking directly at the tracklist. We believe this framing of the pane to be effective as it is evenly balanced. The barcode and MBD Record Label logo is also a feature of the back page as this is a common feature of a digipak. The image of LUNA is very bright and juxtaposes the monochrome effect of the pane. LUNA is wearing a tie-dye green, purple and blue top, along with a pair of pink sunglasses and a pink bandana. We altered the colours of this image in order to match the rest of LUNA’s identity.
This is our CD disc pane of our digipak. It consists of our LUNA logo – a brightly coloured nebula with a bold title ‘LUNA’ in Xpress SF Bold in the middle of the circle. We believed this was a perfect image for our CD disc as it would fit well and also be effective. Evidently, the bright colour theme is continued onto this pane, along with the monochrome effect: white background and black border.
Lastly, this is our middle pane within the digipak. As pop genre digipaks usually focus around the artist and their appearance as opposed to just the music itself, we believed this pane should consist of another image of LUNA. Therefore, we used an image of LUNA and placed this image on the left of the pane and placed the lyrics of the song ‘Grammy’ on the other side of the pane. We altered the colours on the image to make the jumper she is wearing bright purple and the denim shorts she is also wearing brightly coloured blue and green. Therefore, creating tremendous continuity throughout the digipak. Additionally, the white background is used on this pane to make the colours of LUNA more effective. Also, the black border is used along with the black writing for the lyrics in Xpress SF Bold. Through carrying out extensive research within the pop genre for digipaks, we found out that a lyrics page proves very popular with a lot of artists.
Evidently, throughout our digipak we have made sure that a tremendous amount of continuity is portrayed. We have done this through:
1) Bright colours of purple, green and blue. All of these colours are used within each of the panes.
2) White background on each of the panes within the digiapk.
3) A black border on each of the panes
4) Black writing on each of the panes – Xpress SF Bold
mbdwork
LUNA 