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Evaluation Question 3) What have you learned from your audience feedback?
Positive and Negative Feedback Evaluation
We have collected all of our feedback together from our animatic and our treatment which includes both positive and negative feedback. We then categorised the feedback into the positives and the negatives then making a wordle from the specific words that descried our pitch and our video. The feedback we were given was from both our peers and our teachers allowing us to gain as much feedback as possible. We scanned through our feedback and have picked out the key words that we thought helped us develop the video we had created as a final product. To help develop our ideas we took the feedback to then change or create new ideas for the video which then helped us deliver trial shots for our peers to then criticize again. After the animatic we had a clear idea of the structure of the video for example the order all the shots will be going in and the duration of the shots. The next step was taking out some of the shots as we then had too much footage for our rough cut video. This helped us decide what was crucial for our video and what wasn’t needed within our video.
Dailies and Rough Cut Feedback
After completing our rough cut, we received much helpful feedback from our Media Studies teacher and peers. The negative feedback on our rough cut such as making the narrative stronger, we found significantly helpful as this assisted our progression towards our final music video. We used this element of feedback by adding in additional shots from the ‘night’ scene at the ‘party’ and also shots of LUNA in her bedroom – to help us convey the emotions she was feeling. Also, the suggestions to re-shoot some of the studio shots where our actress, Zara, was looking down and to the side when lip-syncing were helpful. After receiving this feedback we re-shot some of the frames. This had a positive effect on our final music video as LUNA was looking directly to the camera, which we feel built more atmosphere and made it appear more professional. Additionally, the night scene in our rough cut appeared to our audience to be lacking energy and light. Therefore, we added in the coloured light sequence to build a party atmosphere. Also, we re-shot much of the night scene with extra lighting equipment, making the shots more defined. Due to the positive feedback on the jump cuts throughout our rough cut, we decided to add in more of this style of editing as it was clearly pleasing to the audience which we feel gave our music video more pace and energy in the final product. The dailies feedback was crucial to our development towards our final music video. A main point raised within the dailies feedback regarded the initial costume for LUNA. At first we filmed LUNA wearing a plain black top and skirt, this appeared dull and boring to our audience, there were many suggestions for LUNA to wear multiple costumes throughout the music video to complement the mise-en-scene, also for the costumes to be bright and colourful – this conformed to the pop genre characteristics. Also, it was suggested for LUNA to wear bright jewellery – after taking this on board, it significantly improved of final music video. Overall, all of the comments and suggestions made within the feedback in regards to our rough cut was extremely helpful and significantly contributed to the development of our final music video.
Digipak and Advert Feedback
The brainshark we have comlpeted describes the feedback we were given for our DIgipak and our Advert. We have discussed our progress and how we changed the rough design due to the feedback we were given making the final product. This progressed us a group to organise our time more effectively, as well as progressing our skills with photoshop. Due to all the drafts we completed for the Digipak, by the time we created our final product we had alot more knowledge and knew exactly how to create our ideas. Our ideas progressed through discussion not only within the group, but also with our peers giving us critisicm to help us develop ideas.
Here is a link of our mybrainshark powerpoint as we analyse our feedback for our digipak and advert:
http://my.brainshark.com/Digipak-and-Advert-Feedback-560676169
Evaluation of other artists
I have compared our video with other artists which are in the same field of genre that LUNA would be in.
Music Video Evaluation Task 1
In what ways does your media product use, develop or challenge forms and conventions of real meadia products? (i.e Music Videos)
Here is an evaluation of not only our music video bu other world known artists that use good framing, lighting and mise-en-scene. I have decided to use microanalysis within this nine frame pane to really pin point the areas that we developed and also our weaknesses.
Continuity between Digipak and Advert
We believed it to be extremely important to maintain a significant amount of continuity between the ancillary tasks as this is evident with professional and established artists within the music industry. This is highly important as it is crucial that the audience/viewers are able to establish significant links between the album and posters and music videos for them to be able to recognise our artist. We believe this will demonstrate advanced marketing skills for the artist. Therefore, we have capitalised on the bright colours/font/monochrome background for each of the ancillary tasks in order for distinctive and obvious links between the two to be made.
Evidently there is a distinct link made between the two elements of our ancillary tasks. However, we have also demonstrated a sufficient amount of contrast between the two to ensure they are both not exactly the same. Therefore for our advert we decided to display a symmetrical design and show LUNA on both sides of the advert. This is also due to the fact this was a practical design for our poster as we found it to be balanced and symmetrical with image and text.
3 Designs for our Advert
Below are the three different draft designs for our advert. They display the basic and rough outline/placing/framing of our potential advert.
Design 1: Luna’s face is placed in the middle of the advert
Design 2: Luna’s face is placed lower down the advert
Design 3: Luna’s face is cropped in half and placed symmetrically either side of the advert
We will be conducting a survey to find out what the general consensus of the advert is.
Feedback for initial advert idea
We asked our classmates for their personal feedback for our initial ideas for our advert poster for Luna.
mbdwork
LUNA 